Hello and Goodbye!

Wine is such a competitive market in Northern California that promos and advertisments are everywhere (just look at this site). So how do you make your wine standout? Label is EVERYTHING. This label intrigued me enough to pick up a bottle at $5.99.

So could clever (unusual) marketing help get the word out on a new and unknown product? Possibly, however this product is just too weak to bring repeat business or word-of-mouth interest.

True to the label on the back, it does provide more than simple fruit flavors. Unfortunately they clash like pink and plaid leaving no clear direction on where this wine is heading or who it could greet along the way. I recommend a pass on this unless you are looking for a rare collectors item. I can’t see this staying on the market too much longer.

A 2 on the Griffin Scale for taste and a 2.5 for value. If I met this wine at a party, I think I would say, “Nice to meet you. Pardon me, but I think I will stand over there now.”